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The NFL on CBS Streams Live on P+ 2022 - 2023
Project type
NFL Campaign
Location
New York City
NFL Campaign
NFL on CBS Streams Live on P+
Date
September 2022 - February 2023
Created the overall strategy for the campaign, reminding viewers that Paramount Plus is the home of the NFL on Sundays.
Led multiple agencies in support of live coverage, ensuring smooth execution every week.
Developed the campaign schedule and timeline, overseeing agency operations every Sunday for live coverage.
Worked closely with C-suite executives and stakeholders to manage marketing budgets and ensure alignment across all campaign details.
Maximized fan engagement and coordinated cross-functional efforts to promote Paramount Plus as the exclusive NFL streaming destination.
