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Mexico's 2022 World Cup Iconic Green Jersey Launch

Influencer Outreach and Model Coordination

Mexico National Team 2022 World Cup Iconic Green Jersey Launch

Date

July 2022

Adidas New York

New York

Adidas LA

Los Angeles

Influencer Outreach

Photographer

Melissa Isabel

Adidas NY x Mexico National Team Green Jersey Launch

Stylist @tanya.ortegaa assistant @kickitwiththeking Ph Assistant @frankieleroux @thatcathannah Makeup @loveevemarie @christrotmanmakeup Models @parmentag @renatacerda @michellita___ Producer @laurenjouriles

I supported the launch of Mexico’s iconic green jersey for the 2022 World Cup, inspired by the Aztec deity Quetzalcoatl. I helped coordinate the distribution to selective influencers and booked models for the campaign, which featured a mix of sports commentators, fashion enthusiasts, and fans showcasing the jerseys in unique places.