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Josh Allen x Peppa Pig : Paramount Plus
Project Type
Photography
Date
April 2023
Josh Allen & Peppa Pig Caught in Transformer “Crossfire” : Paramount Plus
As the strategy lead for Paramount+’s "A Mountain of Entertainment" campaign, which was part of the Super Bowl promotion, I developed a strategy that capitalized on the momentum of the NFL Wild Card game. We created excitement by having fans wear paper Peppa Pig and Josh Allen faces, while featuring key moments with Peppa and the Bills mascot. The strategy spanned online and on-the-ground efforts, with social media driving engagement and amplifying the campaign's reach leading up to the Super Bowl.
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