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Liga MX Final Watch Party - Atlas FC x Orlegi Sports
Event Curating x Fan Engagement
Event Planner
Date
December 2021
The House of Football
Los Angeles, California
After a historic win by Atlas FC, claiming their first league title since 1951 by defeating Club León, Orlegi Sports hired me to spearhead the fan engagement efforts for the Liga MX Apertura 2021 Final Watch Party at The House of Football in LA.
The event aimed to celebrate the victory with passionate Atlas supporters and bring the excitement of the final to life in a vibrant setting. I was responsible for creating an immersive experience that amplified the team’s triumph and built excitement around the watch party.
This involved coordinating with local vendors, managing event logistics, and executing a comprehensive social media strategy to maximize engagement.
The result was a successful event that not only celebrated the club's victory but also solidified Atlas FC’s connection with its loyal fanbase in the United States
